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Many books and articles have been written about how firms can achieve and sustain high performance. They typically focus on a particular aspect of the firm such as its culture, resources, leadership, ability to learn, or management practices. However, often the very firms that are used as examples are no longer high performing even a few years later.In contrast, this book asserts that it is the efficiency and effectiveness of a firm's entire v...

Few industries are buffeted from as many strong forces as healthcare. The industry is highly regulated, thus dramatically increasing costs and sometimes even interfering with the ability to deliver healthcare. New drugs, treatments, and medical technologies are so common that keeping track of them can be overwhelming, and incorporating them into patient care or administration can be costly and complicated. This book lays a stakeholder foundati...

This textbook includes access to a specialized InfoTrac collection of journal articles and reference materials uniquely matched to accompany this book. Visit http://go.cengage.com/infotrac to learn more."--Cover page

Fundamentos de la dirección estratégica ofrece una introducción concisa y equilibrada de las teorías y perspectivas más importantes en este campo. Los autores presentan una visión actualizada de los temas de mayor peso en la estrategia de hoy en día, ilustrándola con ejemplos tomados de empresas punteras para ayudar a los lectores a comprender y desarrollar técnicas de análisis y toma de decisiones, de gran relevancia en cualquier tipo de orga...